Open Farm Sunday is a Fantastic Opportunity for Farmers

Open Farm Sunday, hosted annually by LEAF (Linking Environment And Farming), is a unique event that invites the public to visit working farms across the UK. This celebration of farming aims to connect the general public with the people who grow their food, raise their animals, and care for the countryside. For farmers, it offers an invaluable opportunity to showcase their hard work, educate visitors about sustainable farming practices, and foster stronger community ties.

So, why should farmers get involved in Open Farm Sunday? It's simple – it's a chance to open the gates and show people what happens behind the scenes on a working farm. Visitors get to learn about the environmental benefits of farming, the care of livestock, and the importance of local food production. With increasing urbanisation, many people are disconnected from the realities of farm life, and Open Farm Sunday bridges that gap. Engaging with the public fosters trust, boosts the profile of the farm, and cultivates future customers, whether it's for produce, farm shops, or agritourism.

Farmers also benefit from the chance to share their passion for what they do. It’s a fantastic way to inspire young minds to consider careers in agriculture and help the public appreciate the essential role farmers play in society.

5 Tips to Maximise the Opportunity of Open Farm Sunday

1 - Make it Educational but Fun

Open Farm Sunday is a brilliant opportunity to educate the public about your farm’s practices. Keep your displays and talks interactive and enjoyable. You could host guided tours, set up a petting zoo with animals, or offer hands-on activities like milking a cow or feeding chickens. Children and families are often the majority of visitors, so think about what would engage them the most. Fun competitions, farm-themed games, or tractor rides can add an extra layer of excitement.

2 - Refresh Signage Around the Farm

One of the easiest yet impactful ways to improve the visitor experience is by refreshing your farm's signage. Well-placed, clear, and professional signage helps visitors navigate around the farm and ensures they don’t miss any key attractions. It also communicates to your guests that your farm is organised, welcoming, and proud of its operations. Consider updating signs for key areas like the car park, livestock pens, toilets, food stands, and activities. Choose durable materials that withstand the elements and make sure the signs are visible, easy to read, and match the tone of your farm’s branding.

3 - Promote Your Open Farm Sunday Early

Preparation is key, so start promoting your participation in Open Farm Sunday well in advance. Use social media, your website, and local media to create awareness and excitement about the event. Consider offering early registration or exclusive behind-the-scenes tours for those who book ahead. This builds anticipation and gives your farm a head start in terms of visitor numbers. Don’t forget to highlight any unique aspects of your farm, whether it's a specific breed of animal, rare crops, or innovative farming techniques.

4 - Engage Your Team and Volunteers

Open Farm Sunday is a team effort, so make sure everyone is on board and knows their roles. From giving farm tours to managing the food stalls, everyone should be prepared and enthusiastic. Brief your team about how to engage with visitors – this might include answering questions about farming practices, providing facts about animal care, or explaining the environmental initiatives on your farm. Volunteers can help manage busy areas and add a welcoming touch to the event. A well-organised team will make visitors feel at ease and ensure that the day runs smoothly.

5 - Provide Refreshments and Souvenirs

No farm visit is complete without a taste of the farm’s produce. Set up a stall offering local produce, snacks, and drinks, and give visitors the chance to take home something special. Whether it’s fresh fruit, homemade preserves, or a selection of meats and cheeses, the food will serve as a reminder of their visit long after the day ends. Consider offering farm-branded merchandise such as hats, mugs, or bags, which can help spread the word about your farm and provide a lovely souvenir for guests. 

Why your farm should take part.

Open Farm Sunday is a chance to shine the spotlight on your farm and foster a positive relationship with the public. It’s not just about showcasing what you do – it’s about engaging, educating, and creating lasting connections. By taking these simple steps, you can maximise the opportunity to not only raise awareness about your farm but also boost your business and reputation in the community. So, open the gates, let visitors in, and make this year’s Open Farm Sunday a memorable success!

Click here to find out more about Open Farm Sunday

Dates for your diary:- 

Open Farm Sunday 2025 will take place on Sunday, June 8th. This annual event is always held on the second Sunday in June, offering farmers the chance to open their doors to the public and showcase their farming practices. It’s a great opportunity for education, engagement, and community-building.